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The path digital process: How we turn your website into the best sales representative in 7 phases

After 50+ SaaS projects, we have developed a 7-phase framework that connects each phase – from strategy to continuous optimization – with clear deliverables and measurable results.
Tarik Yayla
Published at:
10.10.2025
•
Last updated at:
05.03.2026
•
6 min. Lesezeit
Der path digital 7-Phasen Website-Relaunch Prozess für B2B SaaS
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data-label="What">UI/UX design based on copy, wireframing Figma Designs ~2–3 weeks 5. Development Webflow implementation, performance optimization Live Website ~2–3 weeks 6. Launch Go-live, team training, performance monitoring High-Performance Website + Trained Team ~1 week 7. Optimization Continuous optimization, A/B testing, content updates Ongoing Partnership Ongoing
This is what it looks like for your SaaS.

In a non-binding strategy conversation, we outline how we can transform your website into your best sales representative – and how we can support you in the long term to expand this advantage.

  • Analysis of your current website and conversion gaps
  • Concrete phase plan for your specific project
  • Transparent timeline and fixed price estimate
Let's talk about it.
Your website should sell, not just look good.

We help B2B SaaS companies turn their website into their best sales channel.

Book strategy call

FAQ

How long does a website relaunch take with path digital?

On average, the process takes 12–16 weeks. The timeline is divided as follows:

  • Strategy & Messaging: 2–3 weeks
  • Design & Copywriting: 5–6 weeks
  • Development: 4–6 weeks
  • Launch: approx. 1 week
How does the path digital process work?

The process is divided into 7 clear phases:

  1. Strategy Workshop
  2. Messaging & Sitemap
  3. Copywriting
  4. Design (UI/UX)
  5. Webflow Development
  6. Launch & Onboarding
  7. Continuous Optimization
What results can I expect from a website relaunch with path digital?

B2B SaaS companies achieve on average 40% higher conversion rates through this process. The investment typically pays off within 6–9 months through the acquisition of additional leads and deals.

About the author

Tarik Yayla
•
Founder @ path digital

Tarik founded path digital with a clear conviction: Most B2B SaaS websites fail not because of design, but due to a lack of strategic positioning. Before a pixel is moved, it must be clear who you are, who you are there for, and why that is relevant. With his team, he helps SaaS companies transform their website from a digital business card into a real growth asset – through razor-sharp positioning, compelling design, and technical excellence in Webflow. When he is not working on website relaunches, Tarik trains for marathons or engages in how AI will change agency work in the future.

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Let's talk about where your website is today and where it needs to develop.

Book a strategy call