Tarik Yayla
Published at:
10.10.2025
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Last updated at:
05.03.2026
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8 min. reading time
"How much does a new website cost?" – As a founder or CMO, you have probably asked yourself this question at least once. And often the answer is: "It depends." Frustrating, right? Especially when you are planning a budget and want to see concrete numbers.
The problem is not that agencies cannot calculate. It is that a website relaunch for B2B SaaS companies is a complex strategic investment. Anyone who immediately gives you a flat rate without knowing your business model, target audience, or technical requirements is categorically disqualified as a service provider.
Nevertheless, you need realistic reference values. That’s why we are creating radical transparency here: What does a professional website relaunch really cost, what factors drive the price, and when is the investment worthwhile?
A good website is not cheap. But a bad website is prohibitively expensive – because it blocks your marketing and causes double work.
Classic agencies usually bill based on individual services. This leads to confusing cost estimates and cherry-picking ("I can get the development cheaper in India"). Nevertheless, it is important to understand where the costs arise:
What happens here: Workshops for target audience definition, competitive analysis, customer journey mapping, UX concept and information architecture, as well as messaging & positioning.
Why it is important
Without a solid strategy, your website becomes an expensive online brochure. The strategy determines whether your website sells or just looks nice.
Cost drivers: Number of target audiences, complexity of the product portfolio, international markets.
What happens here: Wireframing, visual design, prototyping, design system development.
Why it is important
Design is not just aesthetics. It guides the eye, builds trust, and leads visitors through the sales funnel. Cost drivers: individuality vs. template basis, number of page types, animations.
Cost drivers: Individuality vs. template basis, number of page types, animation and interactivity.
What happens here: CMS integration (usually Webflow), custom functions, third-party integrations (CRM, marketing tools), performance optimization.
Why it is important
The technical foundation determines loading speed, SEO performance, and your flexibility for future changes. Cost drivers: platform choice, custom developments, multilingualism.
Cost drivers: Platform choice, custom developments, integration complexity, multilingual implementation.
What happens here: Text creation, image production, SEO optimization, content migration, redirect setup.
Why it is important
Content is the salesperson on your website. Poor content can ruin the best design. Cost drivers: scope of text creation, video content, SEO complexity.
Cost drivers: Scope of text creation, image production, video content, SEO complexity.
What happens here: Coordination, testing, bug fixing, launch support.
Why it is important: Without professional project management, timelines and budgets explode.
Based on market data and our own project experiences, the costs are in the following range:
Price range: from approx. €15,000
Price range: €20,000 – €50,000
Price range: €50,000+
Price range: €80,000 – €200,000+
| Project Type | Price Range 2026 | Suitable for |
|---|---|---|
| Simple website | from approx. €15,000 | Early startups, small B2C companies |
| Website relaunch with strategy & UX | €20,000 – €50,000 | Growing B2B SaaS companies with clear product-market fit |
| Complex enterprise SaaS website | €50,000+ | Established SaaS companies, international orientation |
| Premium with brand development | €80,000 – €200,000+ | SaaS companies before IPO or large funding rounds |
The direct development costs are only half the truth. The biggest costs often arise from:
What you are really losing
Every month with a bad website costs you potential customers. With an average customer lifetime value of €50,000, a missed customer means real opportunity costs.
If your marketing team spends 20% of its time on website issues, that costs an additional €40,000 with a team salary of €200,000 annually.
A cheap relaunch that needs to be repeated after 18 months will ultimately cost you more than investing properly once.
Classic agencies often bill by the hour. This leads to three problems:
❌ Problem 1: Unpredictable costs
“That will cost between €20,000 and €60,000” does not help with budget planning.
❌ Problem 2: Wrong incentives
Agencies have no incentive to work efficiently when they are paid by the hour.
❌ Problem 3: Cherry-picking
Clients try to pick out individual services – which detracts from the overall impact of the project.
Our approach is based on fixed prices and value transparency. You know in advance what you are paying for and what you will get in return. The budget is calculable, and we have an incentive to work efficiently and results-oriented.
A website relaunch is an investment, not an expense. The ROI calculation is simple:
Example calculation: ROI of a relaunch
10,000 visitors/month – Conversion rate: 1.5% – Avg. deal value: €15,000
Monthly website revenue: €2,250
Conversion rate increases to 3.0% (realistic with a good relaunch)
New monthly revenue: €4,500 – Additional: +€2,250/month = +€27,000/year
With investment costs of €20,000, the relaunch pays off in about 9 months
Warning signs you should take seriously:
Case Study: How Kickscale doubled its conversion rate with a strategic relaunch
Kickscale, an AI revenue intelligence platform, faced a classic B2B SaaS problem: The WIX website was technically at its limit and outdated in design. Worse still – in a highly competitive market, they were practically indistinguishable from standard AI note-takers. The platform was not scalable, and the marketing team was trapped in a system that slowed them down instead of accelerating them.
The problem was not the website – the problem was strategic:
Positioning chaos: In a crowded market full of AI tools, there was a lack of clear differentiation. Why Kickscale and not Gong? Why Kickscale and not another AI note-taker?
Messaging without impact: The value proposition was vague. Potential customers did not understand why they should buy.
Technical shackles: WIX blocked any scaling ambitions. New landing pages? A nightmare. A/B tests? Forget it.
Team bottleneck: Every small change required external help. The marketing team was paralyzed.
No flat rate without briefing. We analyze your current situation and transparently show you which investment makes sense for your growth goal – based on 50+ realized B2B SaaS projects.
As a guideline (as of 2026):
Five main factors drive the price:
Differences arise from the strategic depth, the degree of design individuality (Template vs. Custom), technical integrations, the scope of content, multilingualism, and the desired marketing autonomy.
As soon as the conversion rate (CR) is measurably increasing.
Example: With 10,000 visitors/month, an increase in CR from 1.5% to 3.0% boosts revenue on a €15,000 deal value so significantly that a €20,000 relaunch pays for itself in about 9 months.
This includes opportunity costs (lost leads due to launch delays), the internal resource allocation of your marketing team, and the costs of duplicate work when initially relying on short-lived low-cost solutions.
Yes. Fixed prices provide budget clarity and promote efficient implementation. Hourly rates often lead to cost uncertainty and create wrong incentives for the agency.