How PULT brought its expanding product range
onto its website

A product that extended beyond desk booking

PULT provides software for desk and room booking, visitor management and office presence. Its buyers need to organise workplaces and understand how their offices are actually used.

That broader offering brought more to explain. In the messaging workshop, the PULT team described recurring misunderstandings: prospects confused PULT Presence with time tracking. Others saw a coworking tool or a single feature, such as parking reservations.

The website had a specific job: explain what each product does and how it fits into the wider offering. Questions about integrations, setup and pricing needed a place, too.

An established working relationship

PULT already knew path digital before the 2026 website rebuild. Julius Urban described the team as professional, fast and thorough. In 2025, he had already reported handing over PULT’s complete website management.

The wider website work therefore had a partner already familiar with PULT and its existing site.

From buyer questions to ongoing website management

Three parts connect the content work, website rebuild and subsequent development.

1. 01

   Clarify the questions behind the buying decision.

   In the messaging workshop, we examined customer segments, buying motives and recurring misunderstandings. This established the content foundation: what PULT does, who it serves and how it fits into existing workflows.

2. 02

   Turn the product range into website pages.

   We worked on copy and designs for product areas, integrations and pricing, and built the website in Webflow. Dedicated pages created room to explain the functions, applications and benefits of individual products.

3. 03

   Continue developing the website after the rebuild.

   The partnership continued with customer stories and CMS content in German and English. These additions brought customer experiences alongside the product explanations. Ongoing website management remained part of the relationship.

More room for the full product range

Individual product areas received their own pages. Integration and pricing information complemented them, followed later by customer stories.

PULT had space on the website to explain its broader offering in detail. Visitors could explore individual products instead of looking for every answer on the homepage. Ongoing management continued within the established partnership.