01 · Product
Your offering needs a clearer explanation
A tool has grown into a platform. New features and use cases have emerged. Your website needs to make it clear again who your product is for and why it matters.
Positioning, copy, design and Webflow for B2B SaaS & AI. We make your product clear and guide the right buyers towards a demo. Your marketing team manages content and builds landing pages using ready-made components.
Webflow Enterprise Partner
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.

For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.

path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.

path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.

We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!

We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.

We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.

We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!

After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.

path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.

Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!

Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.

path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.

Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.

path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.

A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.


We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.

path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.


We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!

We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.

We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.

path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.

We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.

Reasons for a website relaunch
Your offering evolves. You target larger customers. Marketing plans new campaigns. A website relaunch agency needs to reflect these changes throughout the relaunch, from the first message to the everyday work with your website.
01 · Product
A tool has grown into a platform. New features and use cases have emerged. Your website needs to make it clear again who your product is for and why it matters.
02 · Trust
Winning larger customers means answering their questions. Product examples, relevant customer stories and a credible presence help them assess your business.
03 · Marketing
The content is ready. The landing page is waiting for support. With the right templates and editable components, your team can handle recurring tasks themselves.
Website strategy for B2B SaaS & AI
Users want to understand how your product makes their work easier. Decision-makers assess value and credibility. IT teams need answers about integrations and technical requirements.
As a website relaunch agency, we turn these questions into product, solution and use-case pages. Clear product visuals and relevant customer proof guide buyers towards their next decision, all the way to a demo request.
Our case studies
PULT offered much more than desk booking. Through positioning, copy, design and Webflow development, we brought that broader offering into dedicated product pages. An established website partnership provided the foundation.

From Wix to Webflow, with clear messaging for different buyers and a website that supports conversations with larger companies.

For the AI recruiting platform: positioning, copywriting, website and visual design, and Webflow development.

Converia and Neon had separate websites. The blog lived on a subdomain in WordPress. This left buyers without a coherent picture of the software. We brought both product lines together on one Webflow website, refreshed the brand and migrated the blog, including its custom formats. The new website explains how submissions, reviews, programme planning, registration and invoicing work together for complex conferences.

For their planned move from Framer to an AI-native website, we created the complete design system and page layouts, then handed everything over to their developer for implementation.

epilot brings products, processes and data together in a cloud platform for energy suppliers, grid operators and solution providers.

Website and visual design, and Webflow development for the ecommerce attribution and insights platform.


LeadTable combines CRM, WhatsApp automation and client portals. A clear landing page introduces the platform to recruiting and lead generation agencies.

MAIA makes technical knowledge accessible to industrial and medical technology companies. The website explains the product and its applications to its target audience.

pebe Live combines invoicing, accounting and payroll in one application. Its website introduces Swiss SMEs and start-ups to its features and use cases.

Perspective helps businesses create interactive funnels for lead generation. A dedicated landing page supported its product launch.

Positioning, messaging and page recommendations by path digital. Independent website implementation with Claude Code by sipgate, including an audio sample directly in the hero.

Our relaunch process
We review your positioning against your product, customers and the alternatives in the market. Together with marketing and sales, we sharpen your messaging. This becomes a page structure and copy that answer relevant questions in the right order.
Deliverables
We translate the content direction into a distinctive presence. Product visuals show how your solution works. Clear hierarchies make key messages and proof stand out. Reusable elements keep the website consistent as new pages are added.
Deliverables
We develop your website in Webflow or with Astro and Sanity, depending on what suits your team. We set up the CMS, templates and components around the tasks your team handles regularly. Before launch, we check the agreed functionality and show your team how to work independently using real tasks.

Deliverables
Project timeline
This is how a typical relaunch runs. Depending on scope, yours takes 12–20 weeks. Your team invests about 2–4 hours a week at the start.
Website relaunch, example project
path digitalYour team
Workshops, sign-offs
Positioning, copy
Look and feel, screens
Build, QA, partnership
Point at a step to see what happens there.
Week 1 · Your team
Kickoff & onboarding
Weeks 1–2 · Strategy
Analysis
Week 2 · Your team
Positioning & messaging workshop
Weeks 3–4 · Strategy
Positioning, messaging & sitemap
Weeks 3–4 · Design
Exploration & design tokens
Week 4 · Your team
Strategy sign-off
Weeks 5–6 · Strategy
Website copy
Weeks 5–8 · Design
Visual Design
Week 8 · Your team
Design sign-off
Weeks 9–11 · Development
Tech stack & build
Weeks 10–11 · Development
Migration & SEO
Week 12 · Development
Quality assurance
Week 12 · Your team
Launch
After launch · Development
Handover
After launch · Development
Growth Partnership
SEO & migration
Your existing website has content, URLs and working enquiry paths. We plan what stays, what changes and which checks belong in the relaunch.
01 · Before the rebuild
We review existing content and relevant URLs. The new page structure accounts for your buyers’ questions and the content that is still needed.
02 · Before launch
The agreed scope includes URL mapping, redirects and search engine settings. Forms, connected systems and tracking are also checked before launch.
03 · After launch
Together, we define who checks indexing, redirects and key enquiry paths after launch. The scope and duration of support are agreed in advance.
That is what a complete relaunch typically costs, though it can be less or more depending on scope. We define the scope in a call. Then you plan with a fixed price and a clear path to launch.
Our clients’ investors
Website management by your marketing team
Your new website becomes a tool for your marketing team. With suitable templates, clear CMS structures and a handover built around real tasks, you can publish content and campaigns yourselves.

Your team combines prepared sections into new pages. The layout provides guidance and keeps your presence consistent.
Customer stories, product information and articles get a clear structure in the CMS. Your team can update them without changing every page layout.
Together, we define how you want to recognise progress. Depending on the agreed scope, we establish the measurement foundation to assess enquiries, important website actions and publishing workflows.
“Their insights from their own experience were particularly valuable — we would never have had those ourselves.”
“We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.”
Markus JenulCo-Founder @ Kickscale“The messaging workshop was particularly helpful — our value proposition is now much better defined.”
“We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.”
Emilia HertkornGrowth @ PastaHR“Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.”
Andreas JustHead of Growth @ VOLTARO Energy“The result: fast implementation, clear messaging and 200% more leads.”
“path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.”
Andreas PartzHead of Taxfix for Employers @ Taxfix“path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.”
Artur SchreiberFounder @ ZenAdmin“Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.”
Céline Flores WillersFounder @ Storytide“A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.”
Cristian NogueraFounder @ hellotax“Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!”
Elisabeth BachMarketing Manager @ MAIA“path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.”
Gabriel BökerFounder @ WatchworkFLEETLINK
“Tarik and his team helped us move our website from WordPress to Webflow under considerable time pressure. They created a completely new, modern design focused on the customer journey and lead funnel optimization. I would particularly highlight the fast, straightforward communication and their support with all the general website questions that came up during the process. Everything was excellent! I can highly recommend them!”
Hannah HeinzHead of Marketing @ FLEETLINK“We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!”


“We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.”
Leon HergertCo-Founder @ Spherecast“We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.”
Marcel VogelHead Of Analytics & Growth @ EWOR“path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.”
Marita Sanchez de la CerdaFounder @ SAIZ
“A clean, clear design, just as we wanted!”
“We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!”
Marius AlbrechtFounder @ LeadTable“path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.”
Mark AganinFounder @ CapitalFlow“[…] to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
“For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
Michael BognerFounder @ Perspective“We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.”
Niels ZanottoFounder“With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.”
Philipp LückeProduct Owner Marketing @ sipgate“path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.”
Rainer KretzerManaging Director · Converia“We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.”
Raphaela SchoeneMarketing Manager @ DIGIMONDO“Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
“path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
Tim ReinermannSenior Digital Marketing Manager @ Skribble“… really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
“We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
Valentine Strunz-HappeBusiness Operations & Brand @ KlarWhat you should know about scope, collaboration and launch.
A complete website relaunch with us typically costs between €40,000 and €60,000 excluding VAT, including the strategy phase, copy, design and development. Depending on scope, it can also be less or more. We define the exact scope together in a call and then agree on a fixed price.
That depends on where your website no longer fits. If positioning, structure and content management already work well, targeted changes may be enough. If several foundations no longer work, a cohesive relaunch is often more useful. We clarify this before recommending the scope.
Yes. We review what still works and where changes are needed. An existing brand identity can form the foundation for the new web design. We retain strong copy and content wherever they fit the new structure and audience.
Yes. We agree on what your team provides and where we support you. A shared foundation for messaging, page structure and design is essential. This allows internally created content to fit meaningfully into the relaunch.
We document existing content and technical requirements and plan the migration. Depending on the project, this includes relevant URLs, redirects, search engine settings, forms and connected systems. We check these before launch. Unchanged rankings cannot be guaranteed during a relaunch.
We need your product and customer knowledge, along with existing materials. At the start, we define who provides content, consolidates feedback and makes decisions. We plan milestones and approvals together so your team knows when their input is needed.
Usually 12–20 weeks. The number of pages, content, languages, integrations and feedback affect the timeline. If your launch date is fixed, we clarify early on which scope is realistic by then.
Managing content and building new pages from existing templates are exactly the tasks we account for in the setup. During handover, your team practises with real examples. New features and extensive design changes may still require technical support.
Your team receives the agreed handover and documentation. We discuss the support you need afterwards based on your planned campaigns, content and extensions. Ongoing collaboration is agreed separately.
Yes. German and English are included in the website relaunch. Additional languages are also possible. Together, we clarify which languages and markets you want to reach, who provides the translations and which content needs adapting. We agree on the additional scope and cost in advance.