01 · Product
Your offering needs a clearer explanation.
A tool has grown into a platform. New features and use cases have emerged. Your website needs to make it clear again who your product is for and why it matters.
Positioning, copy, design and Webflow for B2B SaaS & AI. We make your product clear and guide the right buyers towards a demo. Your marketing team manages content and builds landing pages using ready-made components.
Trusted by 50+ B2B SaaS founders.
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.

For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.

path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.

path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.

We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!

We needed a website relaunch on a tight timeline. In just 7 weeks, together with pathdigital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.

We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.

We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!

After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.

path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.

Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!

Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.

path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.

Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.

path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.

A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.


We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.

path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.


We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!

We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.

We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.

We faced the challenge of relaunching a new, professional website in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!


Reasons for a website relaunch
Your offering evolves. You target larger customers. Marketing plans new campaigns. A website relaunch agency needs to reflect these changes throughout the relaunch, from the first message to the everyday work with your website.
01 · Product
A tool has grown into a platform. New features and use cases have emerged. Your website needs to make it clear again who your product is for and why it matters.
02 · Trust
Winning larger customers means answering their questions. Product examples, relevant customer stories and a credible presence help them assess your business.
03 · Marketing
The content is ready. The landing page is waiting for support. With the right templates and editable components, your team can handle recurring tasks themselves.
Website strategy for B2B SaaS & AI
Users want to understand how your product makes their work easier. Decision-makers assess value and credibility. IT teams need answers about integrations and technical requirements.
As a website relaunch agency, we turn these questions into product, solution and use-case pages. Clear product visuals and relevant customer proof guide buyers towards their next decision, all the way to a demo request.
Our case studies
PULT offered much more than desk booking. Through positioning, copy, design and Webflow development, we brought that broader offering into dedicated product pages. An established website partnership provided the foundation.

From Wix to Webflow, with clear messaging for different buyers and a website that supports conversations with larger companies.

For the AI recruiting platform: positioning, copywriting, website and visual design, and Webflow development.

For their planned move from Framer to an AI-native website, we created the complete design system and page layouts, then handed everything over to their developer for implementation.

epilot brings products, processes and data together in a cloud platform for energy suppliers, grid operators and solution providers.

Website and visual design, and Webflow development for the ecommerce attribution and insights platform.


LeadTable combines CRM, WhatsApp automation and client portals. A clear landing page introduces the platform to recruiting and lead generation agencies.

MAIA makes technical knowledge accessible to industrial and medical technology companies. The website explains the product and its applications to its target audience.

pebe Live combines invoicing, accounting and payroll in one application. Its website introduces Swiss SMEs and start-ups to its features and use cases.

Perspective helps businesses create interactive funnels for lead generation. A dedicated landing page supported its product launch.

Positioning, messaging and page recommendations by path digital. Independent website implementation with Claude Code by sipgate, including an audio sample directly in the hero.

TRENDONE combines strategy and innovation consulting with its TRENDMANAGER platform for trend research and evaluation. The website presents both offerings and how they work together.

Our relaunch process
We review your positioning against your product, customers and the alternatives in the market. Together with marketing and sales, we sharpen your messaging. This becomes a page structure and copy that answer relevant questions in the right order.
Deliverables
We translate the content direction into a distinctive presence. Product visuals show how your solution works. Clear hierarchies make key messages and proof stand out. Reusable elements keep the website consistent as new pages are added.
Deliverables
We develop your website in Webflow. We set up the CMS, templates and components around the tasks your team handles regularly. Before launch, we check the agreed functionality and show your team how to work independently using real tasks.

Deliverables
SEO & migration
Your existing website has content, URLs and working enquiry paths. We plan what stays, what changes and which checks belong in the relaunch.
01 · Before the rebuild
We review existing content and relevant URLs. The new page structure accounts for your buyers’ questions and the content that is still needed.
02 · Before launch
The agreed scope includes URL mapping, redirects and search engine settings. Forms, connected systems and tracking are also checked before launch.
03 · After launch
Together, we define who checks indexing, redirects and key enquiry paths after launch. The scope and duration of support are agreed in advance.
Your new website in 12–20 weeks. With a transparent fixed price and a clear plan from kickoff to launch.
Our clients’ investors
Website management by your marketing team
Your new website becomes a tool for your marketing team. With suitable templates, clear CMS structures and a handover built around real tasks, you can publish content and campaigns yourselves.

Your team combines prepared sections into new pages. The layout provides guidance and keeps your presence consistent.
Customer stories, product information and articles get a clear structure in the CMS. Your team can update them without changing every page layout.
Together, we define how you want to recognise progress. Depending on the agreed scope, we establish the measurement foundation to assess enquiries, important website actions and publishing workflows.
Keep working together after launch?
Explore Growth PartnershipWhat you should know about scope, collaboration and launch.
Our complete website relaunches start at €30,000 excluding VAT, including the strategy phase, copy, design and development within the agreed scope. After planning together, we agree on a fixed price. You can also book the strategy phase independently as a Blueprint for €10,000 excluding VAT. If you then choose to relaunch with us, the amount already paid is credited in full towards the total price.
That depends on where your website no longer fits. If positioning, structure and content management already work well, targeted changes may be enough. If several foundations no longer work, a cohesive relaunch is often more useful. We clarify this before recommending the scope.
Yes. We review what still works and where changes are needed. An existing brand identity can form the foundation for the new web design. We retain strong copy and content wherever they fit the new structure and audience.
Yes. We agree on what your team provides and where we support you. A shared foundation for messaging, page structure and design is essential. This allows internally created content to fit meaningfully into the relaunch.
We document existing content and technical requirements and plan the migration. Depending on the project, this includes relevant URLs, redirects, search engine settings, forms and connected systems. We check these before launch. Unchanged rankings cannot be guaranteed during a relaunch.
We need your product and customer knowledge, along with existing materials. At the start, we define who provides content, consolidates feedback and makes decisions. We plan milestones and approvals together so your team knows when their input is needed.
Usually 12–20 weeks. The number of pages, content, languages, integrations and feedback affect the timeline. If your launch date is fixed, we clarify early on which scope is realistic by then.
Managing content and building new pages from existing templates are exactly the tasks we account for in the setup. During handover, your team practises with real examples. New features and extensive design changes may still require technical support.
Your team receives the agreed handover and documentation. We discuss the support you need afterwards based on your planned campaigns, content and extensions. Ongoing collaboration is agreed separately.
Yes. German and English are included in the website relaunch. Additional languages are also possible. Together, we clarify which languages and markets you want to reach, who provides the translations and which content needs adapting. We agree on the additional scope and cost in advance.

Show us where your website no longer fits your business. As a website relaunch agency, we work with you to clarify what needs to change for your customers and marketing team, and what scope makes sense.