Website Relaunch Agency for B2B SaaS & AI

Turn visitors into
qualified demo requests

Positioning, copy, design and Webflow for B2B SaaS & AI. We make your product clear and guide the right buyers towards a demo. Your marketing team manages content and builds landing pages using ready-made components.

  • 50+ B2B SaaS teams trust us
  • 5.0 out of 5 stars
  • 5.0 out of 5 stars
  • 5.0 out of 5 stars

Webflow Enterprise Partner

Reasons for a website relaunch

New products. Different buyers.
Higher expectations for your website.

Your offering evolves. You target larger customers. Marketing plans new campaigns. A website relaunch agency needs to reflect these changes throughout the relaunch, from the first message to the everyday work with your website.

01 · Product

Your offering needs a clearer explanation

A tool has grown into a platform. New features and use cases have emerged. Your website needs to make it clear again who your product is for and why it matters.

02 · Trust

Your website needs to convince new buyers

Winning larger customers means answering their questions. Product examples, relevant customer stories and a credible presence help them assess your business.

03 · Marketing

New campaigns. Without the waiting.

The content is ready. The landing page is waiting for support. With the right templates and editable components, your team can handle recurring tasks themselves.

Website strategy for B2B SaaS & AI

Your product has several buyers.
Your website needs clear answers.

Users want to understand how your product makes their work easier. Decision-makers assess value and credibility. IT teams need answers about integrations and technical requirements.

As a website relaunch agency, we turn these questions into product, solution and use-case pages. Clear product visuals and relevant customer proof guide buyers towards their next decision, all the way to a demo request.

Our case studies

From a clear direction
to a new website

How PULT brought its expanding product range onto its website

PULT offered much more than desk booking. Through positioning, copy, design and Webflow development, we brought that broader offering into dedicated product pages. An established website partnership provided the foundation.

PULT website for AI-powered office management

Our relaunch process

Your website relaunch.
In three clear steps.

  1. 01 Strategy
  2. 02 Design
  3. 03 Development

First, clarify what convinces buyers

We review your positioning against your product, customers and the alternatives in the market. Together with marketing and sales, we sharpen your messaging. This becomes a page structure and copy that answer relevant questions in the right order.

Deliverables

  • Refined positioning and a shared messaging foundation
  • Page structure and wireframes for the key buying journeys
  • Website copy and clear product explanations

Make the quality of your product visible

We translate the content direction into a distinctive presence. Product visuals show how your solution works. Clear hierarchies make key messages and proof stand out. Reusable elements keep the website consistent as new pages are added.

Deliverables

  • Visual direction and screen designs in Figma
  • Product visuals, customer proof modules and clear calls to action
  • A design system for existing and future pages

A website your team can build on

We develop your website in Webflow or with Astro and Sanity, depending on what suits your team. We set up the CMS, templates and components around the tasks your team handles regularly. Before launch, we check the agreed functionality and show your team how to work independently using real tasks.

Deliverables

  • Website in Webflow or Astro + Sanity with a CMS and reusable page components
  • Agreed migration, integrations and tracking setup
  • Quality assurance, launch and a documented handover

Project timeline

From kickoff to launch.
In 12 weeks.

This is how a typical relaunch runs. Depending on scope, yours takes 12–20 weeks. Your team invests about 2–4 hours a week at the start.

Website relaunch, example project

path digitalYour team

Your team

Workshops, sign-offs

Strategy

Positioning, copy

Design

Look and feel, screens

Development

Build, QA, partnership

Point at a step to see what happens there.

  1. Week 1 · Your team

    Kickoff & onboarding

  2. Weeks 1–2 · Strategy

    Analysis

  3. Week 2 · Your team

    Positioning & messaging workshop

  4. Weeks 3–4 · Strategy

    Positioning, messaging & sitemap

  5. Weeks 3–4 · Design

    Exploration & design tokens

  6. Week 4 · Your team

    Strategy sign-off

  7. Weeks 5–6 · Strategy

    Website copy

  8. Weeks 5–8 · Design

    Visual Design

  9. Week 8 · Your team

    Design sign-off

  10. Weeks 9–11 · Development

    Tech stack & build

  11. Weeks 10–11 · Development

    Migration & SEO

  12. Week 12 · Development

    Quality assurance

  13. Week 12 · Your team

    Launch

  14. After launch · Development

    Handover

  15. After launch · Development

    Growth Partnership

SEO & migration

Your website relaunch.
SEO considered from the start.

Your existing website has content, URLs and working enquiry paths. We plan what stays, what changes and which checks belong in the relaunch.

01 · Before the rebuild

Keep what already works

We review existing content and relevant URLs. The new page structure accounts for your buyers’ questions and the content that is still needed.

02 · Before launch

Check migration and enquiry paths

The agreed scope includes URL mapping, redirects and search engine settings. Forms, connected systems and tracking are also checked before launch.

03 · After launch

Agree on follow-up checks in advance

Together, we define who checks indexing, redirects and key enquiry paths after launch. The scope and duration of support are agreed in advance.

Full-service
website relaunch.
€40,000⁠–⁠€60,000 net.

  • Positioning, messaging and copy
  • Design and development
  • An end-to-end process with experienced experts

That is what a complete relaunch typically costs, though it can be less or more depending on scope. We define the scope in a call. Then you plan with a fixed price and a clear path to launch.

Book a strategy call
tarik30-minute call with Tarik

Our clients’ investors

Y CombinatorAccelEarlybirdExpedition Growth CapitalEWOR

Website management by your marketing team

New campaign.
Your team is ready to go.

Your new website becomes a tool for your marketing team. With suitable templates, clear CMS structures and a handover built around real tasks, you can publish content and campaigns yourselves.

Create landing pages from existing components

Your team combines prepared sections into new pages. The layout provides guidance and keeps your presence consistent.

Edit content where it is managed

Customer stories, product information and articles get a clear structure in the CMS. Your team can update them without changing every page layout.

Improve with a clear focus

Together, we define how you want to recognise progress. Depending on the agreed scope, we establish the measurement foundation to assess enquiries, important website actions and publishing workflows.

Keep working together after launch?

Explore Growth Partnership

What our clients say

  • “Their insights from their own experience were particularly valuable — we would never have had those ourselves.”

    Demo requests
    2x
    Website traffic
    2x
    markusMarkus JenulCo-Founder @ Kickscale
  • “The messaging workshop was particularly helpful — our value proposition is now much better defined.”

    emiliaEmilia HertkornGrowth @ PastaHR
  • “Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.”

    Andreas JustAndreas JustHead of Growth @ VOLTARO Energy
  • “The result: fast implementation, clear messaging and 200% more leads.”

    Andreas PartzAndreas PartzHead of Taxfix for Employers @ Taxfix
  • “path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.”

    Artur SchreiberArtur SchreiberFounder @ ZenAdmin
  • “Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.”

    Céline Flores WillersCéline Flores WillersFounder @ Storytide
  • “A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.”

    Cristian NogueraCristian NogueraFounder @ hellotax
  • “Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!”

    Elisabeth BachElisabeth BachMarketing Manager @ MAIA
  • “path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.”

    Gabriel BökerGabriel BökerFounder @ Watchwork

Common questions for a website relaunch agency

What you should know about scope, collaboration and launch.

What does a website relaunch agency like path digital cost?

A complete website relaunch with us typically costs between €40,000 and €60,000 excluding VAT, including the strategy phase, copy, design and development. Depending on scope, it can also be less or more. We define the exact scope together in a call and then agree on a fixed price.

Do we need a complete relaunch or are individual improvements enough?

That depends on where your website no longer fits. If positioning, structure and content management already work well, targeted changes may be enough. If several foundations no longer work, a cohesive relaunch is often more useful. We clarify this before recommending the scope.

Can you work with our existing brand and content?

Yes. We review what still works and where changes are needed. An existing brand identity can form the foundation for the new web design. We retain strong copy and content wherever they fit the new structure and audience.

Can we handle positioning or copy internally?

Yes. We agree on what your team provides and where we support you. A shared foundation for messaging, page structure and design is essential. This allows internally created content to fit meaningfully into the relaunch.

What happens to our content, rankings and integrations?

We document existing content and technical requirements and plan the migration. Depending on the project, this includes relevant URLs, redirects, search engine settings, forms and connected systems. We check these before launch. Unchanged rankings cannot be guaranteed during a relaunch.

How do you collaborate with our team?

We need your product and customer knowledge, along with existing materials. At the start, we define who provides content, consolidates feedback and makes decisions. We plan milestones and approvals together so your team knows when their input is needed.

How long does a website relaunch take?

Usually 12–20 weeks. The number of pages, content, languages, integrations and feedback affect the timeline. If your launch date is fixed, we clarify early on which scope is realistic by then.

What can our marketing team change themselves afterwards?

Managing content and building new pages from existing templates are exactly the tasks we account for in the setup. During handover, your team practises with real examples. New features and extensive design changes may still require technical support.

What happens after launch?

Your team receives the agreed handover and documentation. We discuss the support you need afterwards based on your planned campaigns, content and extensions. Ongoing collaboration is agreed separately.

Can you build our website in multiple languages?

Yes. German and English are included in the website relaunch. Additional languages are also possible. Together, we clarify which languages and markets you want to reach, who provides the translations and which content needs adapting. We agree on the additional scope and cost in advance.

An initial conversation about your website relaunch

What does your next
website need to achieve?

Show us where your website no longer fits your business. As a website relaunch agency, we work with you to clarify what needs to change for your customers and marketing team, and what scope makes sense.