Website Relaunch Agency for B2B SaaS & AI

Turn visitors into
qualified demo requests.

Positioning, copy, design and Webflow for B2B SaaS & AI. We make your product clear and guide the right buyers towards a demo. Your marketing team manages content and builds landing pages using ready-made components.

  • Transparent fixed prices
  • Fast delivery in 12–20 weeks
  • Full-service website relaunch agency

Trusted by 50+ B2B SaaS founders.

Google · 5.0 / 5

Trustpilot · 5.0 / 5

50+ B2B SaaS teams
trust us

Reasons for a website relaunch

New products. Different buyers.
Higher expectations for your website.

Your offering evolves. You target larger customers. Marketing plans new campaigns. A website relaunch agency needs to reflect these changes throughout the relaunch, from the first message to the everyday work with your website.

01 · Product

Your offering needs a clearer explanation.

A tool has grown into a platform. New features and use cases have emerged. Your website needs to make it clear again who your product is for and why it matters.

02 · Trust

Your website needs to convince new buyers.

Winning larger customers means answering their questions. Product examples, relevant customer stories and a credible presence help them assess your business.

03 · Marketing

New campaigns. Without the waiting.

The content is ready. The landing page is waiting for support. With the right templates and editable components, your team can handle recurring tasks themselves.

Website strategy for B2B SaaS & AI

Your product has several buyers.
Your website needs clear answers.

Users want to understand how your product makes their work easier. Decision-makers assess value and credibility. IT teams need answers about integrations and technical requirements.

As a website relaunch agency, we turn these questions into product, solution and use-case pages. Clear product visuals and relevant customer proof guide buyers towards their next decision, all the way to a demo request.

Our case studies

From a clear direction
to a new website.

How PULT brought its expanding product range onto its website

PULT offered much more than desk booking. Through positioning, copy, design and Webflow development, we brought that broader offering into dedicated product pages. An established website partnership provided the foundation.

PULT website for AI-powered office management

Our relaunch process

Your website relaunch.
In three clear steps.

  1. 01 Strategy
  2. 02 Design
  3. 03 Development

First, clarify what convinces buyers.

We review your positioning against your product, customers and the alternatives in the market. Together with marketing and sales, we sharpen your messaging. This becomes a page structure and copy that answer relevant questions in the right order.

Deliverables

  • Refined positioning and a shared messaging foundation
  • Page structure and wireframes for the key buying journeys
  • Website copy and clear product explanations

Make the quality of your product visible.

We translate the content direction into a distinctive presence. Product visuals show how your solution works. Clear hierarchies make key messages and proof stand out. Reusable elements keep the website consistent as new pages are added.

Deliverables

  • Visual direction and page layouts for desktop and mobile
  • Product visuals, customer proof modules and clear calls to action
  • A design system for existing and future pages

A website your team can build on.

We develop your website in Webflow. We set up the CMS, templates and components around the tasks your team handles regularly. Before launch, we check the agreed functionality and show your team how to work independently using real tasks.

Deliverables

  • Webflow website with a CMS and reusable page components
  • Agreed migration, integrations and tracking setup
  • Quality assurance, launch and a documented handover

SEO & migration

Your website relaunch.
SEO considered from the start.

Your existing website has content, URLs and working enquiry paths. We plan what stays, what changes and which checks belong in the relaunch.

01 · Before the rebuild

Keep what already works.

We review existing content and relevant URLs. The new page structure accounts for your buyers’ questions and the content that is still needed.

02 · Before launch

Check migration and enquiry paths.

The agreed scope includes URL mapping, redirects and search engine settings. Forms, connected systems and tracking are also checked before launch.

03 · After launch

Agree on follow-up checks in advance.

Together, we define who checks indexing, redirects and key enquiry paths after launch. The scope and duration of support are agreed in advance.

Full-service
website relaunch.
From €30,000 net.

  • Positioning, messaging and copy
  • Design and development
  • An end-to-end process with experienced experts

Your new website in 12–20 weeks. With a transparent fixed price and a clear plan from kickoff to launch.

tarik30-minute call with Tarik

Our clients’ investors

Y CombinatorAccelEarlybirdExpedition Growth CapitalEWOR

Website management by your marketing team

New campaign.
Your team is ready to go.

Your new website becomes a tool for your marketing team. With suitable templates, clear CMS structures and a handover built around real tasks, you can publish content and campaigns yourselves.

Create landing pages from existing components.

Your team combines prepared sections into new pages. The layout provides guidance and keeps your presence consistent.

Edit content where it is managed.

Customer stories, product information and articles get a clear structure in the CMS. Your team can update them without changing every page layout.

Improve with a clear focus.

Together, we define how you want to recognise progress. Depending on the agreed scope, we establish the measurement foundation to assess enquiries, important website actions and publishing workflows.

Keep working together after launch?

Explore Growth Partnership

What our clients say
about working with us.

  • “We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.”
    markusMarkus JenulCo-Founder @ Kickscale
  • “Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.”
    Andreas JustAndreas JustHead of Growth @ VOLTARO Energy
  • “path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.”
    Artur SchreiberArtur SchreiberFounder @ ZenAdmin
  • “A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.”
    Cristian NogueraCristian NogueraFounder @ hellotax
  • “path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.”
    Gabriel BökerGabriel BökerFounder @ Watchwork
  • “We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!”
    Julius UrbanJulius UrbanFounder @ PULT
  • “We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.”
    Marcel VogelMarcel VogelHead Of Analytics & Growth @ EWOR
  • “We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!”
    Marius AlbrechtMarius AlbrechtFounder @ LeadTable
  • “For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
    Michael BognerMichael BognerFounder @ Perspective
  • “With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.”
    Philipp LückePhilipp LückeProduct Owner Marketing @ sipgate
  • “path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
    Tim ReinermannTim ReinermannSenior Digital Marketing Manager @ Skribble
  • “We needed a website relaunch on a tight timeline. In just 7 weeks, together with pathdigital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.”
    emiliaEmilia HertkornGrowth @ PastaHR
  • “path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.”
    Andreas PartzAndreas PartzHead of Taxfix for Employers @ Taxfix
  • “Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.”
    Céline Flores WillersCéline Flores WillersFounder @ Storytide
  • “Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!”
    Elisabeth BachElisabeth BachMarketing Manager @ MAIA
  • FLEETLINK

    “Tarik and his team helped us move our website from WordPress to Webflow under considerable time pressure. They created a completely new, modern design focused on the customer journey and lead funnel optimization. I would particularly highlight the fast, straightforward communication and their support with all the general website questions that came up during the process. Everything was excellent! I can highly recommend them!”
    Hannah HeinzHannah HeinzHead of Marketing @ FLEETLINK
  • “We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.”
    Leon HergertLeon HergertCo-Founder @ Spherecast
  • “path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.”
    Marita Sanchez de la CerdaMarita Sanchez de la CerdaFounder @ SAIZ
  • “path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.”
    Mark AganinMark AganinFounder @ CapitalFlow
  • “We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.”
    Niels ZanottoNiels ZanottoFounder
  • “We faced the challenge of relaunching a new, professional website in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!”
    Raphaela SchoeneRaphaela SchoeneMarketing Manager @ DIGIMONDO
  • “We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
    Valentine Strunz-HappeValentine Strunz-HappeBusiness Operations & Brand @ Klar

Common questions for a website relaunch agency

What you should know about scope, collaboration and launch.

What does a website relaunch agency like path digital cost?

Our complete website relaunches start at €30,000 excluding VAT, including the strategy phase, copy, design and development within the agreed scope. After planning together, we agree on a fixed price. You can also book the strategy phase independently as a Blueprint for €10,000 excluding VAT. If you then choose to relaunch with us, the amount already paid is credited in full towards the total price.

Do we need a complete relaunch or are individual improvements enough?

That depends on where your website no longer fits. If positioning, structure and content management already work well, targeted changes may be enough. If several foundations no longer work, a cohesive relaunch is often more useful. We clarify this before recommending the scope.

Can you work with our existing brand and content?

Yes. We review what still works and where changes are needed. An existing brand identity can form the foundation for the new web design. We retain strong copy and content wherever they fit the new structure and audience.

Can we handle positioning or copy internally?

Yes. We agree on what your team provides and where we support you. A shared foundation for messaging, page structure and design is essential. This allows internally created content to fit meaningfully into the relaunch.

What happens to our content, rankings and integrations?

We document existing content and technical requirements and plan the migration. Depending on the project, this includes relevant URLs, redirects, search engine settings, forms and connected systems. We check these before launch. Unchanged rankings cannot be guaranteed during a relaunch.

How do you collaborate with our team?

We need your product and customer knowledge, along with existing materials. At the start, we define who provides content, consolidates feedback and makes decisions. We plan milestones and approvals together so your team knows when their input is needed.

How long does a website relaunch take?

Usually 12–20 weeks. The number of pages, content, languages, integrations and feedback affect the timeline. If your launch date is fixed, we clarify early on which scope is realistic by then.

What can our marketing team change themselves afterwards?

Managing content and building new pages from existing templates are exactly the tasks we account for in the setup. During handover, your team practises with real examples. New features and extensive design changes may still require technical support.

What happens after launch?

Your team receives the agreed handover and documentation. We discuss the support you need afterwards based on your planned campaigns, content and extensions. Ongoing collaboration is agreed separately.

Can you build our website in multiple languages?

Yes. German and English are included in the website relaunch. Additional languages are also possible. Together, we clarify which languages and markets you want to reach, who provides the translations and which content needs adapting. We agree on the additional scope and cost in advance.

An initial conversation about your website relaunch

What does your next
website need to achieve?

Show us where your website no longer fits your business. As a website relaunch agency, we work with you to clarify what needs to change for your customers and marketing team, and what scope makes sense.