We check your website from a buyer’s side and show you where your offer stays unclear. You find out what to change first and get concrete suggestions for it.
Free and non-binding · No sales call needed · Takes a few minutes
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.
For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.
path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.
path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.
We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!
We needed a website relaunch on a tight timeline. In just 7 weeks, together with pathdigital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.
We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.
We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!
After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.
path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.
Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!
Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.
path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.
Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.
path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.
A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.
We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.
path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.
We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!
We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.
We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.
path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.
We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.
Process
01
Enter your URL. We read up to eight public pages, starting with your homepage. No login, no email address.
02
Pick why you’re looking at your site now, correct how we read your offer, audience and difference, and choose up to three competitors. No call needed.
03
You get three concrete changes for your website: what is unclear today, with screenshot and quote, and how to say it better. We don’t change your site, you decide what to do.
The basics
A website audit checks your website against a clear goal. Most tools check the technical side: speed, links, metadata and indexing. Technical audits show whether your website works. We check whether buyers quickly understand what you sell, who it’s for and why they should pick you.
It’s made for marketing leads, founders and product marketers at B2B SaaS and AI companies: if you know your website no longer matches your product, it shows you where to start. We read up to eight pages of your site and up to three competitors. You get a rating from 0 to 100 for how clear your site is to buyers, three ranked fixes with evidence and a comparison with your market.
| Criterion | Technical SEO audit | UX and conversion audit | Messaging audit (our audit) |
|---|---|---|---|
| Key question | Can Google read my pages? | Can visitors find the next step? | Do buyers understand what I sell? |
| Checks | Speed, status codes, metadata, indexing | Navigation, forms, click paths | Offer, audience, difference, proof, competitors |
| Output | A list of technical errors | Usability notes | Three changes to message and copy |
| Audit my site | Audit my site |
What you get
Fit with your goal
Summary
Your site still sells the product you had in 2024. Fix the copy and add two pages first.
Sharpen the copy. A relaunch isn’t justified yet.
What a buyer thinks you sell, who it’s for and why they’d pick you. Then how that compares with what you meant.
The three places that matter most for why you’re looking at your site now.
Each finding shows its source page and a screenshot.
Sharpen the copy, add pages, or check a relaunch. Often the next step is a smaller change.
Example from an audit report
We show you what buyers can misread on your website and suggest clearer wording. The examples here come from a made-up project tool for agencies.
Can buyers tell what your product does?
Before
„The future of collaboration.“
Suggested
„Project software for agencies: budgets, time and invoices in one place.“
Can the right buyer recognise themselves?
Before
„For companies of every size.“
Suggested
„For agencies with 10 to 50 people who bill by the hour.“
Is your difference clear and specific?
Before
„Simple, fast, all in one tool.“
Suggested
„Invoices come straight from tracked time, with no export.“
Do claims come with evidence?
Before
„Over 500 happy customers.“
Suggested
„[Customer] saves [X] hours of billing every month.“
Is the next step clear to the right buyer?
Before
„Book a demo“
Suggested
„Book a demo: 30 minutes, we show billing with your own data.“
Do you sound different from up to three competitors?
Before
„The all-in-one platform for modern teams.“
Suggested
„Hourly billing built for agencies, not for enterprises.“
Clarity for buyers
We rate on a scale of 0 to 100 how clear your website is to buyers. To do that, we ask it three questions from a buyer’s side: what do you sell, who is it for, and why you? We check each question against five criteria, and each criterion met adds 20 points.
The overall rating is the average of the three questions. We check your competitors against the same criteria, so you can compare the numbers directly.
How the score adds up
Example report
Choosing an audit
Technical SEO audit
Start with a technical SEO audit: it checks indexing, links and speed.
Website audit by path digital
This is where our audit comes in: it shows where buyers don’t understand your offer.
Audit my siteConversion audit
Our audit checks whether the next step is clear. For drop-off and forms, add a conversion audit.
When to run it
Your product does more, or something else, than your website explains.
You now sell to larger customers or a new industry, but the site still speaks to the old ones.
Unfitting leads book demos while the right buyers leave.
For every new page, marketing needs help from design or development.
Your message should be right before you go public with it.
You want to know which pages and copy really need work.
After the audit
The audit is made for marketing leads at B2B SaaS and AI companies who want to know where to start before a relaunch.
Founders and leadership get a second opinion on their own website. Product marketing uses it to test a new positioning against the market.
For every recommended change you get a concrete copy suggestion and an estimate of the effort: copy change, new section or bigger project.
The PDF opens with a summary for leadership. Forward it without rewriting it.
The table in the report shows what buyers read today and what you mean to say.
Run the audit again after your changes and compare the rating.
Yes, the audit costs nothing. You need no credit card or login, and nobody will call you. If you want help afterwards, you can request a free positioning session with path digital from the report.
A few minutes, depending on the number of pages and competitors. First we read your pages and show you how we understand your offer. Once you confirm, we build the report.
An SEO audit checks whether search engines can read and rank your pages. We check whether buyers understand what you sell, who it’s for and why they should pick you. The two work together, because a page that ranks well still won’t sell if the message is unclear.
Yes, you can pick up to three competitors. We check them against the same criteria as your website. The report shows, question by question, where you lead and where you don’t.
Whenever your product, audience or competitors change. Also run the audit again after you’ve made the changes. That way you see whether your rating goes up.
We store the domain you check and your answers so your report link keeps working. Anyone with the link can read the report, so only share it with people who should see it. We only read public pages, nothing behind a login.
No. path digital is a website relaunch agency for B2B SaaS and AI, but we only recommend a relaunch when the findings point that way. Often it’s enough to sharpen the copy or add a few pages.
We check your website from a buyer’s side and show you where your offer stays unclear. You find out what to change first and get concrete suggestions for it.
Free and non-binding · No sales call needed · Takes a few minutes
