We use cookies and similar technologies to understand how our website is used and improve our website and advertising. You choose which optional cookies to allow. Read our privacy policy
Cookie & storage details
Provider of this website: path digital. No analytics storage is created by scrolling or opening these details. Optional analytics can be declined without restricting the website.
Necessary: your choice
- Name / technology
pd_consent_v2 · Local Storage- Provider / purpose
- path digital: remembers your consent or rejection after you make a choice.
- Duration
- Valid for 180 days. We ask again after expiry. Browser storage remains until replaced or deleted.
Necessary: selected language
- Name / technology
pd_language · Cookie- Provider / purpose
- path digital: remembers German or English only when you explicitly use the language selector. Overrides browser preference on a later direct homepage visit.
- Duration
- 180 days; replaced when you select another language.
Reach measurement without storage: PostHog
Provider: PostHog Inc., USA; EU hosting. Without statistics consent, we count page views, CTA clicks and booking steps cookieless: nothing is stored on your device, and PostHog derives a daily changing, non-reversible identifier on its servers from IP address and browser data. No session recordings or form contents.
Optional: PostHog statistics
With statistics consent, PostHog also uses random visitor and session identifiers in your browser so that visits across several pages and days can be understood together.
- Name / technology
ph_phc_u1gZuicUCym1nXYZNBjF0d7KMZm2LnAiHKU30HoiYVk_posthog · Local Storage / Session Storage- Duration
- Local Storage has no automatic browser expiry; removed on withdrawal or when expired consent is detected on a visit. Session Storage lasts for the tab session.
- Tab identifier
ph_phc_u1gZuicUCym1nXYZNBjF0d7KMZm2LnAiHKU30HoiYVk_window_id · Session Storage · Distinguishes tabs during a session; removed on withdrawal.- Consent marker
__ph_opt_in_out_phc_u1gZuicUCym1nXYZNBjF0d7KMZm2LnAiHKU30HoiYVk · Local Storage- Purpose / duration
- Records the SDK opt-in after statistics consent, without a visitor identifier. Removed on withdrawal.
Marketing: Google Ads
Google Ireland Limited, Ireland; processing may also take place in the USA. Measures advertising performance and confirmed bookings and supports advertising attribution. Requires marketing consent. Google Analytics is not used.
- _gcl_au, _gcl_aw
- Advertising and click attribution · cookies · up to 90 days. The conversion linker requires marketing consent.
Google cookie details
Marketing: Meta Pixel
Meta Platforms Ireland Limited, Ireland; processing may also take place in the USA. Measures advertising performance and confirmed bookings, and supports remarketing. Requires marketing consent.
- _fbp
- Browser identifier · cookie · up to 90 days.
- _fbc
- Associates an ad click with later actions · cookie · up to 90 days; only when an ad click identifier is available.
Meta cookie details
Marketing: LinkedIn Insight
LinkedIn Ireland Unlimited Company, Ireland; processing may also take place in the USA. Advertising attribution, audience analysis and remarketing. Requires marketing consent.
- li_gc
- Stores LinkedIn consent · cookie · 6 months.
- bcookie
- Browser identifier · cookie · 1 year.
- lidc
- Routes LinkedIn requests · cookie · 1 day.
- UserMatchHistory, AnalyticsSyncHistory
- Advertising attribution and identifier synchronization · cookies · 30 days.
Full LinkedIn cookie table
Marketing: Leadinfo
Leadinfo B.V., Netherlands. Identifies companies visiting this website and evaluates their visits. Requires marketing consent.
- _li_id.*
- Recognizes returning visitors · cookie · 2 years.
- _li_ses.*
- Associates page views with a visit · cookie · current session.
- snowplowOutQueue_*
- Queues unsent measurement events · browser storage · until sent or cleared.
Leadinfo storage details
Marketing: Snitcher
Snitcher B.V., Netherlands. Identifies companies visiting this website based on the IP address and evaluates their visits. If you enter your email address in one of our forms (booking, download, website audit), Snitcher links it to your visits on this website, including earlier ones, so we can see which pages you viewed. Requires marketing consent.
- snitcher_device_id / radar_device_id
- Recognizes returning visitors · cookie and Local Storage · 1 year.
- snitcher_session / radar_session
- Associates page views with a visit · Local Storage · current visit.
- snitcher_sn_* / radar_sn_*, spotter_data
- Technical visit data for company identification · Session Storage · tab session.
Snitcher privacy policy
Marketing: OpenAI Pixel
OpenAI. Associates ChatGPT ad clicks with website visits and confirmed bookings. Requires marketing consent.
- __obref
- Browser identifier · cookie · up to 1 year.
- __oppref
- Ad click reference · cookie · duration depends on pixel configuration.
- __oaiq_consent, oaiq_consent
- SDK consent marker, where used · cookie up to 30 days; Local Storage until deleted.
OpenAI measurement details
Google Tag Manager loads these services only after the corresponding choice. Scrolling does not count as consent. Cookie lifetimes may be shortened by browser settings. Depending on sign-in state and browser restrictions, providers may also use their own domain cookies; their tables above list the details. Withdrawal stops future loading and removes accessible tracking storage on our domain. Cookies on other domains can be deleted in your browser settings.
Google Analytics and Google Ads require both categories because their tags are linked.
To withdraw, open “Privacy settings” in the footer and choose “Necessary only”. Further information on processing and your rights: Privacy policy · PostHog Privacy