01 · Product
Make your product easier to understand.
Show who your product is for, which problem it solves and why it fits. Clear messaging, product examples and relevant customer stories help buyers decide.
AI-native websites for B2B SaaS and AI companies
We combine positioning, copy and design with AI-assisted development. You get a website that clearly explains your product — and an AI workflow your team can use to manage content and create new pages.

With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.

For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.

path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.

path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.

We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!

We needed a website relaunch on a tight timeline. In just 7 weeks, together with pathdigital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.

We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.

We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!

After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.

path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.

Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!

Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.

path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.

Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.

path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.

A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.


We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.

path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.


We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!

We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.

We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.

We faced the challenge of relaunching a new, professional website in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!


Your product keeps evolving. Your website should reflect that — and let your team manage content and create new pages as part of their everyday work.
01 · Product
Show who your product is for, which problem it solves and why it fits. Clear messaging, product examples and relevant customer stories help buyers decide.
02 · Marketing
Update product pages. Add customer stories. Create new landing pages from existing components. An AI workflow gives your team more options in their day-to-day work.
03 · Ownership
You own the website code. You choose who develops it and can use compatible AI tools and hosting providers. That keeps your options open for the future.
For their planned move from Framer to an AI-native website, we created the complete design system and page layouts, then handed everything over to their developer for implementation.

PULT offered much more than desk booking. Through positioning, copy, design and Webflow development, we brought that broader offering into dedicated product pages. An established website partnership provided the foundation.

From Wix to Webflow, with clear messaging for different buyers and a website that supports conversations with larger companies.

For the AI recruiting platform: positioning, copywriting, website and visual design, and Webflow development.

epilot brings products, processes and data together in a cloud platform for energy suppliers, grid operators and solution providers.

Website and visual design, and Webflow development for the ecommerce attribution and insights platform.


LeadTable combines CRM, WhatsApp automation and client portals. A clear landing page introduces the platform to recruiting and lead generation agencies.

MAIA makes technical knowledge accessible to industrial and medical technology companies. The website explains the product and its applications to its target audience.

pebe Live combines invoicing, accounting and payroll in one application. Its website introduces Swiss SMEs and start-ups to its features and use cases.

Perspective helps businesses create interactive funnels for lead generation. A dedicated landing page supported its product launch.

Positioning, messaging and page recommendations by path digital. Independent website implementation with Claude Code by sipgate, including an audio sample directly in the hero.

TRENDONE combines strategy and innovation consulting with its TRENDMANAGER platform for trend research and evaluation. The website presents both offerings and how they work together.

Your day-to-day AI workflow
Your team works with clear requests, existing components and a preview. They decide which changes go live.
01
“Create a landing page for our new use case.” AI works with your website’s existing design and components.
02
Check the copy, layout and links. Request adjustments until the content is right and the page fits the rest of your website.
03
The change goes live through the agreed process. Technical support remains available for new features and complex integrations.
How we work
We assess your positioning against your product, customers and market alternatives. Together with marketing and sales, we sharpen the messaging and turn it into a page structure and copy that answer relevant questions in the right order.
Deliverables
We turn the strategy into a design that reflects your brand and helps buyers understand your product. Page layouts, product visuals and customer evidence work together.
Deliverables
We build your website with AI support and reusable components. We also set up a workflow for your team’s most common tasks. Before handover, we walk through real changes, previews and approvals together.

Deliverables
What your team can change themselves, the flexibility you gain and how this fits with Webflow.
A website we build with AI support and prepare for ongoing work with AI. This includes your website code, reusable components and clear guidelines for changes.
The workflow is designed for recurring tasks such as editing copy and creating new pages from existing components. Your team describes the change and reviews a preview. Complex additions may still require developer support.
You own the website code. You have options when choosing compatible AI tools, development partners and hosting providers. We clarify any dependencies on individual services and integrations during planning.
We offer both Webflow and AI-native websites. Both combine clear positioning, design that supports buying decisions and a setup for marketing. Our recommendation depends on your way of working, content and technical requirements.
A relaunch needs a business reason. If your website explains your product clearly and you can maintain it effectively, AI alone is not a reason to rebuild it.
That depends on the number of pages, content, integrations and migration. Scope, timeline and budget are based on your website and the tasks your team wants to take on themselves.

Show us where your current website falls short and what your team wants to do differently. Together, we’ll plan the relaunch and the improvements that follow.