Our manifesto

Fast is easy.Fast and good isn't.

A letter from Tarik

Building a website has become fast and easy with AI. Building it fast and well hasn't.

I've spent years working with B2B SaaS teams on their websites. To me, good doesn't mean pretty. Good means buyers quickly get why they should pick you, your brand stays clean even at high speed and your team can keep developing the website on its own.

That's where many websites fail. Sales would rather send the deck than a link to the website. And whoever owns pipeline in marketing waits on developers for every change.

A website keeps evolving with your company. That's what we build our work around.

Buyers don't rate your website

They only notice whether they quickly get why you're the right choice and whether they trust you. So we don't start with design. We first work out why customers pick you today and only then design the pages.

Ship fast, without cutting corners on your brand

Speed shouldn't mean your brand starts to slip. We build your website from tested building blocks, so new pages go live fast and still stay on brand. Nothing ships that you'd have to explain later.

Your team publishes on its own

If you're measured on pipeline, you shouldn't wait on a ticket. Your marketing team builds new landing pages without developers. We make sure the system grows with your company.

Launch is where the work starts

We stay on it after launch. In the Growth Partnership, we improve the website every month, based on the questions buyers ask in sales calls and how ChatGPT and other AI search tools describe you. That keeps the website in step with your company.

We look at demo requests

What counts is whether qualified requests come in and whether your sales team is happy to send the website again. That's how we judge our work.

You work directly with the people who write and build, with no account manager in between. If you feel your website has fallen behind your company, let's talk.

tarik

Tarik Yayla

Founder · path digital

Let's talk about your website

In a strategy call, we look at where it stands today and what should happen next.