01
The site should show product data
Integrations, changelog entries or plan features come from your product. In Astro, the site reads that data from your API or from Sanity, instead of someone copying it into HubDB rows by hand.
We move your website out of Content Hub into Astro code you own, with content in Sanity. Forms, tracking and meetings keep feeding your HubSpot CRM and every URL has a plan before launch.
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.

For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.

path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.

path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.

We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!

We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.

We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.

We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!

After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.

path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.

Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!

Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.

path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.

Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.

path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.

A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.


We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.

path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.


We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!

We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.

We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.

path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.

We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.

Why teams switch
01
Integrations, changelog entries or plan features come from your product. In Astro, the site reads that data from your API or from Sanity, instead of someone copying it into HubDB rows by hand.
02
In drag and drop areas, the copy belongs to one page. In Sanity, use cases, integrations and customer quotes are documents of their own that you reuse across many pages.
03
Claude and Codex work in your repository and in Sanity. Your team describes a change, checks the preview and approves it. A theme in the design manager is a detour for that.
04
If the CRM and Marketing Hub stay, it's worth asking which Content Hub tier you still need afterwards. That depends on what you use it for beyond the website.
HubSpot CMS vs. Astro
| Criterion | HubSpot CMS | Astro |
|---|---|---|
| Editing pages | Page editor with drag and drop areas and modules from the theme. | Fields in Sanity Studio, new pages built from existing components through the AI workflow, with a preview. |
| Forms and tracking | Included on every HubSpot page automatically. | Tracking code added once in the layout, forms via embed code or the Forms API. Data lands in the same CRM. |
| Structured data | HubDB tables that generate dynamic pages. | Sanity documents, plus data from your product API or HubSpot's APIs. |
| Personalization and tests | Smart content and A/B tests right in the page editor. | Not built in. Added with code or a testing tool when you need it. |
| New features | Custom HubL modules or ready-made modules from a theme. | Built as code, with a development partner or your own tech team. |
What moves
Content moves to Sanity and the CRM connection stays. Anything tied to HubL or to HubSpot-hosted pages is rebuilt or replaced.
We read them through the blog APIs, with author, tags, publish date and slug and create them as documents in Sanity.
The Pages API returns copy and module data for each page. Layouts that were assembled freely in drag and drop areas get mapped to fixed sections, page by page.
Each table becomes a document type in Sanity and each row a document. Dynamic pages built on HubDB become Astro routes with the same paths.
Forms stay in HubSpot and appear on the site via embed code or as your own component that posts to the Forms API. The meetings widget and chat keep running via embed and tracking code.
Images from the files tool go to Sanity with their alt text. We list files that emails or campaigns link to up front, so no link ends up broken.
Templates, modules and drag and drop areas are HubL and only run in HubSpot. We rebuild them as Astro components that Sanity fills with content.
Smart modules and page A/B tests only exist on HubSpot pages. Smart CTAs work externally with the tracking code. The rest we rebuild in code or drop.
Private content for access groups is tied to HubSpot pages. It either stays on a HubSpot subdomain or becomes a separate project with its own login.
For your marketing
Rankings are only one part. We also protect everything your team uses to measure leads and pipeline.
GA4, the tag manager, UTM parameters and conversion events keep running from day one. In Astro tracking scripts load only after consent and do not slow the page. Before launch we compare every event on staging with the old site.
We embed your HubSpot forms on the new site. They keep sending into your HubSpot CRM with the same lead source, lifecycle stage and workflows. We check test leads right in the CRM.
Demo and contact pages, calendars like HubSpot Meetings, Calendly or Chili Piper and your chat stay in place. Old demo URLs from ads, emails and sales decks redirect straight to the new page.
Structured data, clear headings and an up-to-date sitemap are in place from launch. That helps Google and AI search like ChatGPT or Perplexity find your pages again quickly.
Content mapping
Process
An example project: 10 weeks to launch. Afterwards we monitor rankings and redirects for four more weeks.
Migration from HubSpot, example project
path digitalYour team
Access, sign-offs
URLs, redirects, tests
Pages, content in Astro
Point at a step to see what happens there.
Week 1 · Your team
Week 1 · SEO
Weeks 1–2 · SEO
Weeks 2–6 · Build
Week 2 · Your team
Weeks 6–8 · Build
Weeks 8–10 · SEO
Week 10 · Your team
After launch · SEO
Pre-launch checklist
Stage 1 of 4
Stage 2 of 4
Stage 3 of 4
Stage 4 of 4
To be honest
If your team shows different content by lifecycle stage or list and tests pages all the time, you lose that in the move. Rebuilding it in code takes time.
Your team edits content in Sanity and builds new pages through the AI workflow. New components and integrations still need someone who writes code.
If a customer portal or members area relies on access groups, part of the site stays in HubSpot anyway. Then we check whether moving the rest is worth it.
If marketers assemble landing pages with drag and drop and want to keep doing that, HubSpot or Webflow is a better fit than Astro.
What B2B SaaS teams want to know before moving from HubSpot to Astro.
No. Contacts, deals, emails and workflows stay in HubSpot. The site keeps sending form submissions there and the tracking code records page views on the new site.
Yes. You either embed them with the embed code or use your own forms that post to the HubSpot Forms API. In that case we pass along the HubSpot cookie and the page URL, so the contact keeps its activity history.
Smart modules, A/B tests in the page editor and members-only content only work on HubSpot pages. Smart CTAs keep working with the tracking code. For everything else we decide before the build: rebuild it, keep it in HubSpot or drop it.
Yes. HubSpot can host content on a subdomain while your main site lives elsewhere. That works well if your team wants to keep building campaign pages in the HubSpot editor.
HubSpot exports pages and blog posts as HTML, blog data as CSV or Excel and HubDB tables as CSV. For the migration we usually use the CMS APIs, because they return authors, tags and fields in a structured form.
Not for copy, entries or new pages built from existing components. Your team handles those in Sanity or through the AI workflow, with a preview and approval. New components or connections to product data are built by a development partner, as with our AI-native websites.