01
A new layout means a new module
Anything the theme's drag-and-drop areas can't do needs a custom HubL module and that goes to a developer. In Webflow, your team builds pages from prepared components on its own.
Your website moves to Webflow, HubSpot stays your CRM. Forms, tracking, chat and meeting links keep working on the new site and every URL that ranks today gets a destination.
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.

For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.

path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.

path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.

We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!

We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.

We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.

We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!

After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.

path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.

Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!

Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.

path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.

Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.

path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.

A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.


We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.

path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.


We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!

We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.

We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.

path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.

We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.

Why teams switch
01
Anything the theme's drag-and-drop areas can't do needs a custom HubL module and that goes to a developer. In Webflow, your team builds pages from prepared components on its own.
02
Content Hub seats and tiers are a line item teams look at again at every renewal. Especially when they mostly pay for those features to run the website.
03
Step outside the theme and you're back in the design manager. In Webflow, we build the design that fits your product and keep it consistent through components.
04
Many teams want HubSpot as their CRM but a website tool built for websites. That works, because HubSpot forms and tracking also run on external sites.
HubSpot CMS vs. Webflow
| Criterion | HubSpot CMS | |
|---|---|---|
| Building pages | Drag-and-drop editor inside the theme and its HubL modules. | Visual editor with components from your design system. |
| Structured content | Blog plus HubDB tables for dynamic pages. | CMS Collections with reference and multi-reference fields. |
| Personalization and testing | Smart content and A/B tests in the page editor, from Content Hub Professional. | A/B tests and personalization through Webflow Optimize. |
| Multiple languages | Language variants that form a multi-language group per page. | Webflow Localization with locale subfolders and automatic hreflang tags. |
| CRM connection | Forms, CTAs and contact data in the same system. | HubSpot forms embedded via the app, tracking code on every page. |
What moves
Some of it moves into Webflow, some stays in HubSpot and is simply embedded. The rest is rebuilt or replaced.
HubSpot exports every post as HTML and the post data as a CSV. We clean up the markup and import content, authors and tags into Collections.
Themes, templates and HubL modules can't be carried over. We rebuild the pages in Webflow and turn recurring modules into components.
We export the tables as CSV and import them into Collections. The dynamic page templates that use them are rebuilt in Webflow.
Your forms stay in HubSpot. We embed them in Webflow through the HubSpot app, as an iframe or via developer embed in your own styling.
The HubSpot tracking code goes on every page. That keeps live chat, pop-up CTAs and page view tracking for your contacts running.
The URL redirects tool exports every rule as a CSV. We check them against the URL inventory and recreate them in Webflow.
Smart modules and smart forms only work on HubSpot pages and so do A/B tests from the page editor. Whatever performs, we set up again with Webflow Optimize or fixed variants.
Content Hub memberships have no built-in equivalent in Webflow. That takes an external tool, or the gated area stays on a HubSpot subdomain.
For your marketing
Rankings are only one part. We also protect everything your team uses to measure leads and pipeline.
GA4, the tag manager, UTM parameters and conversion events keep running from day one. In Webflow we add the tag manager once, site-wide, behind your consent banner. Before launch we compare every event on staging with the old site.
We embed your HubSpot forms on the new site. They keep sending into your HubSpot CRM with the same lead source, lifecycle stage and workflows. We check test leads right in the CRM.
Demo and contact pages, calendars like HubSpot Meetings, Calendly or Chili Piper and your chat stay in place. Old demo URLs from ads, emails and sales decks redirect straight to the new page.
Structured data, clear headings and an up-to-date sitemap are in place from launch. That helps Google and AI search like ChatGPT or Perplexity find your pages again quickly.
Content mapping
Process
An example project: 8 weeks to launch. Afterwards we monitor rankings and redirects for four more weeks.
Migration from HubSpot, example project
path digitalYour team
Access, sign-offs
URLs, redirects, tests
Pages, content in Webflow
Point at a step to see what happens there.
Week 1 · Your team
Week 1 · SEO
Weeks 1–2 · SEO
Weeks 2–5 · Build
Week 2 · Your team
Weeks 5–6 · Build
Weeks 6–8 · SEO
Week 8 · Your team
After launch · SEO
Pre-launch checklist
Stage 1 of 4
Stage 2 of 4
Stage 3 of 4
Stage 4 of 4
To be honest
If pages that adapt by lifecycle stage or list clearly convert better, we do the math before that logic goes away.
Webflow no longer has built-in gated content behind a login. In that case, that part is better kept in HubSpot.
If your team already builds landing pages without a developer, a new HubSpot theme is often the shorter route.
If the move saves no budget and fixes no concrete day-to-day problem, there's no reason for the effort.
What B2B SaaS teams want to know before moving from HubSpot to Webflow.
No. Only the website moves to Webflow. Your CRM, Marketing Hub, emails, workflows and contact data stay in HubSpot and so do your forms.
Yes. The HubSpot app for Webflow embeds them as an iframe or, with Marketing Hub Professional or Enterprise, via developer embed in your own styling. The new domain has to be listed in HubSpot's tracking settings.
The tracking code goes on every Webflow page, which is what makes live chat and pop-up CTAs appear. Embedded CTAs and meeting calendars are added with their embed code from HubSpot.
Smart modules and smart forms only run on HubSpot pages, as do A/B tests from the page editor and memberships. Smart CTAs do work on external sites. For testing and personalization, there's Webflow Optimize.
No. HubSpot only redirects for domains it hosts. We export the list as a CSV and recreate the rules in Webflow, using wildcard patterns where it makes sense.
We export the HubDB tables as CSV and import them into Webflow Collections. How many CMS items your Webflow plan allows is something we check in the inventory.