01
Marketing waits on developers
A new landing page or a changed section ends up in the dev backlog. In Webflow, your team builds pages from prepared components on its own.
WordPress to Webflow migration
Move from WordPress to Webflow without putting rankings at risk
No more plugin updates or tickets for every copy change. We rebuild your site in Webflow, move content into structured Collections and protect every URL that ranks today.
- 50+ B2B SaaS teams trust us
- Timeline
- 6–10 weeksFor a typical SaaS marketing site.
- SEO risk
- MediumWebflow structures URLs differently than WordPress. Every old URL gets a 301 redirect.
- Content
- Carried overPosts, page content, categories, tags, custom fields
- Design and features
- RebuiltTheme, layouts, plugin features, forms
- Price
- Fixed priceSet once we have checked every URL.
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.
Philipp LückeProduct Owner Marketing @ sipgate
For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.
Michael BognerFounder @ Perspective
path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.
Andreas PartzHead of Taxfix for Employers @ Taxfix
path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.
Tim ReinermannSenior Digital Marketing Manager @ Skribble
We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!
Valentine Strunz-HappeBusiness Operations & Brand @ Klar
We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.
Emilia HertkornGrowth @ PastaHR
We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.
Marcel VogelHead Of Analytics & Growth @ EWOR
We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!
Julius UrbanFounder @ PULT
After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.
Marina HeinenHead of Marketing @ epilot
path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.
Mark AganinFounder @ CapitalFlow
Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!
Elisabeth BachMarketing Manager @ MAIA
Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.
Céline Flores WillersFounder @ Storytide
path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.
Gabriel BökerFounder @ Watchwork
Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.
Andreas JustHead of Growth @ VOLTARO Energy
path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.
Artur SchreiberFounder @ ZenAdmin
A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.
Cristian NogueraFounder @ hellotax
We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.
Leon HergertCo-Founder @ Spherecast
path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.
Marita Sanchez de la CerdaFounder @ SAIZ
We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!
Marius AlbrechtFounder @ LeadTable
We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.
Markus JenulCo-Founder @ Kickscale
We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.
Niels ZanottoFounder
path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.
Rainer KretzerManaging Director · Converia
We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.
Raphaela SchoeneMarketing Manager @ DIGIMONDO
Why teams switch
Common reasons to leave WordPress
02
Plugins become a permanent chore
Updates, plugin conflicts and security holes eat time every month. Webflow takes care of hosting, security and updates.
03
Load times and Core Web Vitals
Heavy themes and stacked plugins slow the site down when nobody actively maintains it. Webflow serves clean HTML through a CDN.
04
The design hits its limits
Page builders impose their own structure. In Webflow, we build the design that fits your product and keep it consistent through components.
„We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before.“
WordPress vs. Webflow
What changes for your team
| Criterion |  WordPress |  Webflow |
|---|---|---|
| Maintenance | You organize core, theme and plugin updates yourself or through your host. | Webflow handles hosting, security and updates. |
| Editing | Block editor or page builder, often with a developer for layout changes. | Visual editor within the design system. |
| Content model | Posts, pages, custom post types and custom fields. | CMS Collections with reference and multi-reference fields. |
| Redirects | Usually via a plugin or server configuration. | Built-in 301 redirects, including wildcards for whole patterns. |
| Extensions | Large plugin ecosystem and access to the code. | Native features, Marketplace apps and custom code. |
Webflow vs. WordPress: the full comparison →
WordPress
- You organize core, theme and plugin updates yourself or through your host.
- Block editor or page builder, often with a developer for layout changes.
- Posts, pages, custom post types and custom fields.
- Usually via a plugin or server configuration.
- Large plugin ecosystem and access to the code.
Webflow
- Webflow handles hosting, security and updates.
- Visual editor within the design system.
- CMS Collections with reference and multi-reference fields.
- Built-in 301 redirects, including wildcards for whole patterns.
- Native features, Marketplace apps and custom code.
What moves
What comes over from WordPress
Some things we carry over directly, some are rebuilt in Webflow or replaced with a better solution.
- Migrated
- Partly
- Rebuilt
- Replaced
Content
MigratedWe export posts and page copy, clean them up and import them into the matching Collections.
CMS structure
PartlyCustom post types become Collections, categories and tags become reference fields. Shortcodes and builder markup are rebuilt.
SEO data
MigratedWe carry over page titles and meta descriptions from Yoast or Rank Math page by page and import redirects from the redirect plan.
Forms
RebuiltContact Form 7, Gravity Forms and the like are rebuilt in Webflow, including the connection to your CRM or HubSpot and every submission is tested.
Plugins and integrations
ReplacedEvery plugin gets an answer: Webflow feature, app, custom code or drop it. Anything without a replacement shows up in the inventory.
Animations
RebuiltEffects from the theme or page builder are rebuilt with Webflow Interactions.
Media
PartlyThe XML export only links to images. We download them from the media library, optimize them and add alt text.
Comments
ReplacedWebflow has no built-in comments. We archive existing comments and connect an external tool for new ones if you need it.
For your marketing
What keeps running for your marketing
Rankings are only one part. We also protect everything your team uses to measure leads and pipeline.
Tracking and attribution
GA4, the tag manager, UTM parameters and conversion events keep running from day one. In Webflow we add the tag manager once, site-wide, behind your consent banner. Before launch we compare every event on staging with the old site.
Forms and CRM
We replace Contact Form 7, Gravity Forms and similar plugins with Webflow forms or embedded HubSpot forms. Fields, hidden fields for the lead source and the handover to HubSpot, Salesforce or Pipedrive stay the same. We check test leads right in the CRM.
Demo booking
Demo and contact pages, calendars like HubSpot Meetings, Calendly or Chili Piper and your chat stay in place. Old demo URLs from ads, emails and sales decks redirect straight to the new page.
Visibility in AI search
Structured data, clear headings and an up-to-date sitemap are in place from launch. That helps Google and AI search like ChatGPT or Perplexity find your pages again quickly.
Content mapping
How WordPress content becomes Webflow CMS
In WordPressIn Webflow
Posts"Blog" Collectionwith author, category and publish date
Custom post typesOne Collection eachfor example case studies, use cases or integrations
Categories and tagsLinked Collectionsvia reference and multi-reference fields
ACF and custom fieldsTyped CMS fieldssuch as an option field for industry or company size
PagesStatic Webflow pagesbuilt from shared components
Process
How we migrate
your WordPress site
An example project: 8 weeks to launch. Afterwards we monitor rankings and redirects for four more weeks.
Migration from WordPress, example project
path digitalYour team
Your team
Access, sign-offs
SEO
URLs, redirects, tests
Build
Pages, content in Webflow
Point at a step to see what happens there.
Week 1 · Your team
Kickoff
Week 1 · SEO
Audit and URL inventory
Weeks 1–2 · SEO
Redirect plan and content model
Weeks 2–5 · Build
Design system and build
Week 2 · Your team
Redirect plan sign-off
Weeks 5–6 · Build
Content migration
Weeks 6–8 · SEO
SEO parity and QA
Week 8 · Your team
Launch
After launch · SEO
Launch and monitoring
Pre-launch checklist
What gets checked before launch
Stage 1 of 4
Before the build
Stage 2 of 4
During the build
Stage 3 of 4
Before launch
Stage 4 of 4
After launch
To be honest
When you're better off staying on WordPress
WooCommerce or a member area is central
Webflow covers shop and login features only to a limited extent. In that case, a move rarely pays off.
Tens of thousands of posts and a daily newsroom
With very large archives, we first check the CMS limits of the Webflow plan and how your editorial team works.
The site is fast, only the design is off
Then a redesign on WordPress is often the shorter route.
A plugin with no equivalent
If your business depends on a feature that doesn't exist in Webflow, we tell you in the inventory.
What our clients say
FLEETLINK
“Tarik and his team helped us move our website from WordPress to Webflow under considerable time pressure. They created a completely new, modern design focused on the customer journey and lead funnel optimization. I would particularly highlight the fast, straightforward communication and their support with all the general website questions that came up during the process. Everything was excellent! I can highly recommend them!”
Hannah HeinzHead of Marketing @ FLEETLINK
“A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.”
Cristian NogueraFounder @ hellotax
“Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.”
Andreas JustHead of Growth @ VOLTARO Energy
“The result: fast implementation, clear messaging and 200% more leads.”
“path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.”
Andreas PartzHead of Taxfix for Employers @ Taxfix
“path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.”
Artur SchreiberFounder @ ZenAdmin
“Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.”
Céline Flores WillersFounder @ Storytide
“Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!”
Elisabeth BachMarketing Manager @ MAIA
“The messaging workshop was particularly helpful — our value proposition is now much better defined.”
“We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.”
Emilia HertkornGrowth @ PastaHR
“path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.”
Gabriel BökerFounder @ Watchwork“We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!”
“We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.”
Leon HergertCo-Founder @ Spherecast
“We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.”
Marcel VogelHead Of Analytics & Growth @ EWOR
“path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.”
Marita Sanchez de la CerdaFounder @ SAIZ
“A clean, clear design, just as we wanted!”
“We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!”
Marius AlbrechtFounder @ LeadTable
“path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.”
Mark AganinFounder @ CapitalFlow“Their insights from their own experience were particularly valuable — we would never have had those ourselves.”
“We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.”
- Demo requests
- 2x
- Website traffic
- 2x
Markus JenulCo-Founder @ Kickscale
“[…] to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
“For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
Michael BognerFounder @ Perspective
“We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.”
Niels ZanottoFounder
“With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.”
Philipp LückeProduct Owner Marketing @ sipgate“path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.”
Rainer KretzerManaging Director · Converia
“We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.”
Raphaela SchoeneMarketing Manager @ DIGIMONDO
“Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
“path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
Tim ReinermannSenior Digital Marketing Manager @ Skribble
“… really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
“We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
Valentine Strunz-HappeBusiness Operations & Brand @ Klar
Frequently asked questions about migrating from WordPress to Webflow
What B2B SaaS teams want to know before moving from WordPress to Webflow.
Can Webflow import a WordPress site automatically?
Not completely. Webflow imports CMS content via CSV or the API and the design gets rebuilt. Clean Collections need a field mapping.
Does our blog come along with all its posts?
Yes, including categories, tags, authors and custom fields. We check how many CMS items your Webflow plan allows during the inventory.
What happens to our plugins?
Every plugin gets a solution: Webflow feature, app, custom code or drop it. You see the list before the project starts.
How do redirects work in Webflow?
You set up 301 redirects in the site settings, one by one or as patterns with wildcards. We import the complete redirect plan before launch.
Does the design have to change?
WordPress themes can't be transferred, so the site is rebuilt either way. You decide whether we recreate the current design or combine the move with a relaunch.
Does WordPress keep running until launch?
Yes. Your site stays online unchanged until the domain is switched. Any content created in the meantime is moved over before launch.