01
The CMS carries more than the blog
Integrations, use cases, case studies and a glossary are linked through reference fields. Webflow handles this with Collections, CSV import and a CMS API you can connect to other systems.
Framer to Webflow migration
Move from Framer to Webflow when your CMS and team outgrow it
Framer is fast while a few people work on a few pages. Once collections, languages and editors multiply, we rebuild your site in Webflow and bring your content and URLs with it.
- 50+ B2B SaaS teams trust us
- Timeline
- 4–8 weeksFor a typical SaaS marketing site.
- SEO risk
- LowPage paths usually stay the same. We check CMS and language URLs one by one.
- Content
- Carried overCMS collections via CSV, page copy, images, metadata
- Design and features
- RebuiltLayouts, components, interactions, code components, forms
- Price
- Fixed priceSet once we have checked every URL.
With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.
Philipp LückeProduct Owner Marketing @ sipgate
For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.
Michael BognerFounder @ Perspective
path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.
Andreas PartzHead of Taxfix for Employers @ Taxfix
path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.
Tim ReinermannSenior Digital Marketing Manager @ Skribble
We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!
Valentine Strunz-HappeBusiness Operations & Brand @ Klar
We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.
Emilia HertkornGrowth @ PastaHR
We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.
Marcel VogelHead Of Analytics & Growth @ EWOR
We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!
Julius UrbanFounder @ PULT
After many agency changes and relaunches, choosing path digital was by far the best decision we made. We were looking for experts in B2B SaaS websites who were used to complex products that require explanation. We are growing quickly and continuously expanding our platform, so it was important to us to have a scalable website and spend our time on content instead of fixing bugs in WordPress as we had before. Tarik and his team worked with us through a structured process to deliver the messaging, copywriting, design and Webflow implementation. We particularly appreciated the agile collaboration and the fast, clear communication. We are very happy with the result: a stable, professional and modern website that we can adapt and expand flexibly, both independently and with support from path.
Marina HeinenHead of Marketing @ epilot
path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.
Mark AganinFounder @ CapitalFlow
Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!
Elisabeth BachMarketing Manager @ MAIA
Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.
Céline Flores WillersFounder @ Storytide
path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.
Gabriel BökerFounder @ Watchwork
Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.
Andreas JustHead of Growth @ VOLTARO Energy
path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.
Artur SchreiberFounder @ ZenAdmin
A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.
Cristian NogueraFounder @ hellotax
We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.
Leon HergertCo-Founder @ Spherecast
path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.
Marita Sanchez de la CerdaFounder @ SAIZ
We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!
Marius AlbrechtFounder @ LeadTable
We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.
Markus JenulCo-Founder @ Kickscale
We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.
Niels ZanottoFounder
path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.
Rainer KretzerManaging Director · Converia
We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.
Raphaela SchoeneMarketing Manager @ DIGIMONDO
Why teams switch
When Framer starts to feel tight
02
More people work on the site
Product marketing, content and demand gen edit pages in parallel. Webflow roles such as Designer, Marketer and Content Editor separate who changes the design system from who only changes content.
03
Changes need sign-off
Reviewers check pages in Webflow through comments without editing anything. On Enterprise, page branches can require approval before they go live.
04
Languages with their own content
With Webflow Localization, each locale has its own CMS items and its own folder such as /de/. One market can show case studies another market doesn't.
Framer vs. Webflow
What changes for your team
| Criterion | Framer |  Webflow |
|---|---|---|
| Design work | Free-form canvas, very fast for layouts and effects. | Classes, variables and components: slower to sketch, steadier to run. |
| Content model | Collections with reference and multi-reference fields, capacity depends on the plan. | Collections with reference fields, CSV import and a CMS API, capacity also depends on the plan. |
| Roles and sign-off | Roles with design, content and deploy permissions, plus staging and branches. | Designer, Marketer, Content Editor and Reviewer, with approvals before merge on Enterprise. |
| Multiple languages | Localization add-on with translated page paths. | Webflow Localization with locale folders and separate CMS items per language. |
| Redirects | Set in Site Settings with wildcards, CSV via the Redirect Sync plugin. | 301 redirects with wildcards and CSV import in Site settings. |
Framer
- Free-form canvas, very fast for layouts and effects.
- Collections with reference and multi-reference fields, capacity depends on the plan.
- Roles with design, content and deploy permissions, plus staging and branches.
- Localization add-on with translated page paths.
- Set in Site Settings with wildcards, CSV via the Redirect Sync plugin.
Webflow
- Classes, variables and components: slower to sketch, steadier to run.
- Collections with reference fields, CSV import and a CMS API, capacity also depends on the plan.
- Designer, Marketer, Content Editor and Reviewer, with approvals before merge on Enterprise.
- Webflow Localization with locale folders and separate CMS items per language.
- 301 redirects with wildcards and CSV import in Site settings.
What moves
What comes over from Framer
Content and URLs move. Anything that was built on the canvas, we rebuild in Webflow.
- Migrated
- Partly
- Rebuilt
- Replaced
CMS content
MigratedWe export each collection with CMS Export as CSV, check the field types and import it into the matching Webflow Collection.
Page copy
PartlyCopy on static pages lives in the layout, not in the CMS. We carry it over page by page and check it against the live site.
SEO data and redirects
MigratedPage titles and descriptions move page by page. Existing redirects come out of Redirect Sync as CSV and we rewrite the wildcards into Webflow syntax.
Language versions
PartlyTranslations from Framer Localization move into Webflow Localization. Whether translated slugs are available depends on the Localization plan.
Layouts and breakpoints
RebuiltWe rebuild pages in Webflow with classes and variables for desktop, tablet and mobile.
Components
RebuiltFramer components with variants become Webflow components with properties your team fills in without a designer.
Effects and code components
ReplacedScroll and hover effects are rebuilt with Webflow Interactions. Custom React components are replaced by Webflow features, apps or custom code.
Forms
RebuiltForms and where they send data, such as HubSpot or a webhook, are rebuilt and every submission is tested before launch.
For your marketing
What keeps running for your marketing
Rankings are only one part. We also protect everything your team uses to measure leads and pipeline.
Tracking and attribution
GA4, the tag manager, UTM parameters and conversion events keep running from day one. In Webflow we add the tag manager once, site-wide, behind your consent banner. Before launch we compare every event on staging with the old site.
Forms and CRM
We replace Framer forms with Webflow forms or embedded HubSpot forms. Fields, hidden fields for the lead source and the handover to HubSpot, Salesforce or Pipedrive stay the same. We check test leads right in the CRM.
Demo booking
Demo and contact pages, calendars like HubSpot Meetings, Calendly or Chili Piper and your chat stay in place. Old demo URLs from ads, emails and sales decks redirect straight to the new page.
Visibility in AI search
Structured data, clear headings and an up-to-date sitemap are in place from launch. That helps Google and AI search like ChatGPT or Perplexity find your pages again quickly.
Content mapping
How Framer CMS becomes Webflow CMS
In FramerIn Webflow
Framer collectionWebflow CMS Collectionfields from the CSV, types checked before import
Reference and multi-reference fieldsReference and multi-reference fieldslinked in the CSV by the referenced item's slug
CMS detail page, e.g. /blog/:slugCollection pageURL built from collection path and slug, other paths get redirects
Component with variantsWebflow componentvariants as properties, text and images editable
Localization tableWebflow Localizationseparate CMS items and page fields per language
Static pagesStatic Webflow pagesorganized in folders, same paths as before
Process
How we migrate
your Framer site
An example project: 6 weeks to launch. Afterwards we monitor rankings and redirects for four more weeks.
Migration from Framer, example project
path digitalYour team
Your team
Access, sign-offs
SEO
URLs, redirects, tests
Build
Pages, content in Webflow
Point at a step to see what happens there.
Week 1 · Your team
Kickoff
Week 1 · SEO
Inventory in Framer
Weeks 1–2 · SEO
Content model and redirect plan
Weeks 2–4 · Build
Design system in Webflow
Week 2 · Your team
Redirect plan sign-off
Weeks 4–5 · Build
CMS and language import
Weeks 5–6 · SEO
SEO parity and QA
Week 6 · Your team
Launch
After launch · SEO
Switch the domain and monitor
Pre-launch checklist
What we check before launch
Stage 1 of 4
Before the build
Stage 2 of 4
During the build
Stage 3 of 4
Before launch
Stage 4 of 4
After launch
To be honest
When you should stay on Framer
A small team runs the site
If two people design and publish everything themselves, Webflow's roles and approvals add little.
Few pages, no structured CMS
A product page, a blog and a few landing pages: Framer handles that and a move costs more than it returns.
The design changes every week
If you keep experimenting with layouts and effects, Framer's free canvas is faster than a design system.
Framer already covers your workflow
Framer has staging, branches and deploy permissions too. If that is enough for your team, switching won't solve a real problem.
What our clients say
“A 200% increase in conversion rate since we relaunched the website for our SaaS product with path digital. And with Webflow, we have full control over our website again, without depending on external developers. This allows us to launch new campaigns quickly.”
Cristian NogueraFounder @ hellotax
“Within a very short time, we already had a clear picture of the new site's structure and messaging. I was surprised at how quickly path digital understood our extensive, complex solution and target audience after just one meeting. path digital handled everything from the overall concept to development, design and copy, and we are more than satisfied with the result.”
Andreas JustHead of Growth @ VOLTARO Energy
“The result: fast implementation, clear messaging and 200% more leads.”
“path digital supported us with the go-to-market strategy for our product Taxfix for Employers. They handled the entire concept, from messaging and design to the development of various landing pages. The result: fast implementation, clear messaging and 200% more leads.”
Andreas PartzHead of Taxfix for Employers @ Taxfix
“path digital guided us through our website relaunch from the first step to the last. They handled the entire process, from messaging to design and development in Webflow. The result shows that the team has extensive experience in presenting complex SaaS content clearly and attractively.”
Artur SchreiberFounder @ ZenAdmin
“Working closely with path digital, we brought the vision of Storytide to life. Thanks to your expertise in strategy, design and development, we collected over 800 waitlist registrations through our landing page before Storytide's launch.”
Céline Flores WillersFounder @ Storytide
“Making AI tangible for medium-sized businesses is a real challenge. With path digital, we created a website that explains our product clearly and, above all, is tailored to our target audience. We were particularly impressed by the workflow: fast implementation, a precise result and a design as clear and modern as we had imagined. Thank you!”
Elisabeth BachMarketing Manager @ MAIA
“The messaging workshop was particularly helpful — our value proposition is now much better defined.”
“We needed a website relaunch on a tight timeline. In just 7 weeks, together with path digital, we put strategy, messaging, design and Webflow development in place — in two languages and with a user-friendly CMS. Thanks to transparent communication, clear processes and realistic expectations, we were able to launch on time — and the result turned out really strong. The messaging workshop was particularly helpful — our value proposition is now much better defined.”
Emilia HertkornGrowth @ PastaHR
“path digital planned and built a landing page for our SaaS product, Watchwork. They handled not only the technical implementation, but also created a comprehensive messaging concept that we can use for further work. Thank you for the great work.”
Gabriel BökerFounder @ WatchworkFLEETLINK
“Tarik and his team helped us move our website from WordPress to Webflow under considerable time pressure. They created a completely new, modern design focused on the customer journey and lead funnel optimization. I would particularly highlight the fast, straightforward communication and their support with all the general website questions that came up during the process. Everything was excellent! I can highly recommend them!”
Hannah HeinzHead of Marketing @ FLEETLINK“We have rarely worked with such a good agency. Very professional, fast and thorough in their work. We have since handed over our entire website management to path. Everything is simply excellent. I can wholeheartedly recommend them!”
“We needed a new website for our SaaS solution to strengthen our brand and stand out from the competition. Together with path digital, we built a unique Webflow website in a very short time, one that appeals to our target audience and sets us apart from the competition in both content and design. We particularly appreciated the communication and the clear process.”
Leon HergertCo-Founder @ Spherecast
“We can definitely recommend them. Very fast delivery and very transparent communication, including directly via Slack. In next to no time, they created a top-notch design that met our requirements perfectly. Our expectations were exceeded.”
Marcel VogelHead Of Analytics & Growth @ EWOR
“path digital relaunched our landing page. The result: a professional presence. They supported us with everything from the underlying structure and the right messaging to the visuals. With Webflow, we can now make changes ourselves. That makes it very low-maintenance for us as a startup.”
Marita Sanchez de la CerdaFounder @ SAIZ
“A clean, clear design, just as we wanted!”
“We faced the challenge of relaunching a new, professional landing page in a short time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted!”
Marius AlbrechtFounder @ LeadTable
“path digital supported us not only with the complete redesign of our software, but also with our entire go-to-market strategy, from messaging, copy and design through to development in Webflow. We have worked with many agencies, but I have never experienced this level of commitment, efficiency and expertise.”
Mark AganinFounder @ CapitalFlow“Their insights from their own experience were particularly valuable — we would never have had those ourselves.”
“We faced the major challenge of leaving our startup bubble and finally presenting ourselves more professionally. At the same time, we wanted to significantly increase our conversions. Their insights from their own experience were particularly valuable — we would never have had those ourselves. Especially when you have little experience in creating websites, you need someone by your side who already brings a lot of experience. path digital has exactly that.”
- Demo requests
- 2x
- Website traffic
- 2x
Markus JenulCo-Founder @ Kickscale
“[…] to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
“For the biggest launch in Perspective's history, we worked with path digital to build a landing page in under 30 days that helped us get off to a strong start at the launch event.”
Michael BognerFounder @ Perspective
“We commissioned path digital to handle the messaging and Webflow development for our SaaS website. They hit the nail on the head with the messaging, and the implementation in Webflow went smoothly. Even complex animations were no problem for the path team.”
Niels ZanottoFounder
“With path digital, we found a true Webflow professional who built us a working website within four weeks, from the messaging framework to a fully designed Webflow site that works perfectly with our conversion goals. Highlights were the workshop, their direct availability via Slack and the tight but incredibly effective plan for completing the site.”
Philipp LückeProduct Owner Marketing @ sipgate“path digital planned and carried out the relaunch of our B2B SaaS website, which had become dated. They worked with us to define the communication strategy, wrote all the copy, developed the design and handled the technical implementation. We are very happy with the result.”
Rainer KretzerManaging Director · Converia
“We faced the challenge of relaunching a new professional page in a short space of time. path digital took on the project, understood our ideas well and implemented them quickly. A clean, clear design, just as we wanted.”
Raphaela SchoeneMarketing Manager @ DIGIMONDO
“Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
“path digital helped us develop a new landing page for our paid search traffic. Thanks to Tarik's input on structure and messaging, we were able to increase our conversion rates by 80% during the test period.”
Tim ReinermannSenior Digital Marketing Manager @ Skribble
“… really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
“We worked with path digital on our B2B SaaS website rebranding and are really happy with the result, the great modern design and the transparent, straightforward collaboration with Tarik and his team!”
Valentine Strunz-HappeBusiness Operations & Brand @ Klar
Frequently asked questions about migrating from Framer to Webflow
What B2B SaaS teams want to know before moving from Framer to Webflow.
Can Webflow import a Framer project?
No. CMS content moves via CSV, layouts and components are rebuilt in Webflow. Your design can stay the same.
How do we get our CMS content out of Framer?
With CMS Export, a plugin by Framer that outputs each collection as a CSV file. We map the columns to Webflow fields and import one collection at a time.
What happens to animations and code components?
Effects are rebuilt with Webflow Interactions. For custom React components we find a Webflow feature or an app, or rebuild them as custom code.
Will our URLs stay the same?
For static pages, usually yes. CMS pages in Webflow sit under a collection path plus slug. Wherever that changes a URL, a 301 redirect takes over.
What about our language versions?
Translations move into Webflow Localization, with separate CMS items per language. Which features your plan includes, such as translated slugs, we clarify in the inventory.
Does Framer stay live until launch?
Yes. Your site stays online unchanged until the domain switches. Content created in the meantime is moved over before launch.